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brand-positioning-theory

80 / 100 · Low risk

Fine to try. Some of what it can do is expected: a coding skill usually runs build and test commands.

By mike-coulbourn/claude-vibes (GitHub) · coding · 48 stars · scanned at commit 1f8b508

Use when defining how a brand is positioned against competitors, writing a positioning or onliness statement, mapping a market to find an open position, or deciding which category to own. Keywords - brand positioning, onliness statement, positioning map, 22 Immutable Laws, Ries and Trout, Neumeier ZAG, ladder concept, cherchez le creneau, trueline.

Works with any agent that supports SKILL.md skills.

What this skill can do

Install

Paste this into your terminal. It downloads exactly the version we scanned, not whatever is newest.

if [ -e ~/.agents/skills/'brand-positioning-theory' ] || [ -L ~/.agents/skills/'brand-positioning-theory' ]; then echo 'A skill folder named brand-positioning-theory already exists — not replacing it' >&2; false; else d=$(mktemp -d) && git clone --quiet --filter=blob:none --no-checkout 'https://github.com/mike-coulbourn/claude-vibes' "$d" && git -C "$d" checkout --quiet '1f8b5083ab2406d71b16fbc06e80c21f4b1f1235' -- 'plugins/vibes/skills/brand-positioning-theory' && mkdir -p ~/.agents/skills && cp -R "$d"/'plugins/vibes/skills/brand-positioning-theory' ~/.agents/skills/'brand-positioning-theory' && rm -rf "$d"; fi

Codex reads ~/.agents/skills directly. For Claude Code, Cursor, Copilot, Gemini CLI, Antigravity or OpenCode, also link it. For Claude Code: ln -s ~/.agents/skills/'brand-positioning-theory' ~/.claude/skills/'brand-positioning-theory' (other agents: ~/.cursor/skills, ~/.copilot/skills, ~/.gemini/skills, ~/.gemini/config/skills, ~/.config/opencode/skills). Or install through the finder skill, which does both.

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