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ogilvy-copywriting

100 / 100 · Low risk

Fine to try.

By infrasity-labs/dev-gtm-claude-skills (GitHub) · research · 164 stars · scanned at commit 02cfefb

Apply David Ogilvy's advertising principles when writing or reviewing copy, headlines, product descriptions, landing pages, ads, emails, or any persuasive text. Use when the goal is copy that sells, not copy that wins awards. Covers positioning, headlines, promises, brand voice, long-form copy, and visual logic. Source: How to Create Advertising That Sells (1972) + Ogilvy on Advertising.

Works with any agent that supports SKILL.md skills.

What this skill can do

We found nothing in the files we read that matches our rules. That does not prove the skill is safe: see the limits of static scanning.

Other copies in this repository

infrasity-labs/dev-gtm-claude-skills has 1 more folder with a skill named ogilvy-copywriting. This page shows the lowest-scoring copy.

• plugins/writing-skills/skills/ogilvy-copywriting 100/100 · Low risk

Install

Paste this into your terminal. It downloads exactly the version we scanned, not whatever is newest.

if [ -e ~/.agents/skills/'ogilvy-copywriting' ] || [ -L ~/.agents/skills/'ogilvy-copywriting' ]; then echo 'A skill folder named ogilvy-copywriting already exists — not replacing it' >&2; false; else d=$(mktemp -d) && git clone --quiet --filter=blob:none --no-checkout 'https://github.com/infrasity-labs/dev-gtm-claude-skills' "$d" && git -C "$d" checkout --quiet '02cfefb3a213041de8b80bc659ebc5f17b5e746a' -- '.claude/skills/ogilvy-copywriting' && mkdir -p ~/.agents/skills && cp -R "$d"/'.claude/skills/ogilvy-copywriting' ~/.agents/skills/'ogilvy-copywriting' && rm -rf "$d"; fi

Codex reads ~/.agents/skills directly. For Claude Code, Cursor, Copilot, Gemini CLI, Antigravity or OpenCode, also link it. For Claude Code: ln -s ~/.agents/skills/'ogilvy-copywriting' ~/.claude/skills/'ogilvy-copywriting' (other agents: ~/.cursor/skills, ~/.copilot/skills, ~/.gemini/skills, ~/.gemini/config/skills, ~/.config/opencode/skills). Or install through the finder skill, which does both.

Badge for your README

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Score history

Also found in

Identical copies of this skill exist at:

• infrasity-labs/dev-gtm-claude-skills/writing-skills/ogilvy-copywriting