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understand-customers

100 / 100 · Low risk

Fine to try.

By Illyism/seo-skills (GitHub) · marketing · 1,232 stars · scanned at commit 805c9c8

Builds a buyer-psychology research brief covering customer pains, switching triggers, objections, inner monologue, and verbatim phrasing before writing a word of copy. Use when researching an ICP before landing page or ad copy, or when the user mentions "understand customers", "empathy engine", or "customer pain points".

Works with any agent that supports SKILL.md skills.

What this skill can do

We found nothing in the files we read that matches our rules. That does not prove the skill is safe: see the limits of static scanning.

Install

Paste this into your terminal. It downloads exactly the version we scanned, not whatever is newest.

if [ -e ~/.agents/skills/'understand-customers' ] || [ -L ~/.agents/skills/'understand-customers' ]; then echo 'A skill folder named understand-customers already exists — not replacing it' >&2; false; else d=$(mktemp -d) && git clone --quiet --filter=blob:none --no-checkout 'https://github.com/Illyism/seo-skills' "$d" && git -C "$d" checkout --quiet '805c9c8261e60716e17efe6b834b0be7248d9ebb' -- 'copywriting/understand-customers' && mkdir -p ~/.agents/skills && cp -R "$d"/'copywriting/understand-customers' ~/.agents/skills/'understand-customers' && rm -rf "$d"; fi

Codex reads ~/.agents/skills directly. For Claude Code, Cursor, Copilot, Gemini CLI, Antigravity or OpenCode, also link it. For Claude Code: ln -s ~/.agents/skills/'understand-customers' ~/.claude/skills/'understand-customers' (other agents: ~/.cursor/skills, ~/.copilot/skills, ~/.gemini/skills, ~/.gemini/config/skills, ~/.config/opencode/skills). Or install through the finder skill, which does both.

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